The one day a year every senior digital decision-maker in NSW Government is in the same room.
The most senior delegate profile of any NSW Government technology forum — the people setting strategy, evaluating vendors, and signing off on procurement. All figures verified from 2025 post-event data.
A NSW Government partnership, the most senior audience profile in the calendar, and an intelligence-led agenda. Three things that mean Digital NSW partners get a different result — not just visibility, but a seat in the conversations that set the agenda for the year ahead.
Digital NSW is delivered in partnership with the NSW Department of Customer Service. The Minister opens it, Deputy Secretaries headline it, and agency CIOs build their teams' attendance around it. Partner with Digital NSW and your brand inherits that trust.
The 2025 delegate list included six Deputy Secretaries, the Federal National Cyber Security Coordinator, and CIOs across Health, Education, Treasury, Revenue and Service NSW. You don't get this room anywhere else.
Built around the current priorities of NSW Government and the NSW Digital Strategy, and informed by continuous polling and audience profiling so every session reflects live priorities. Partners get that intelligence working for them, not against them.
The four confirmed tracks for Digital NSW 2026, each mapped directly to a mission in the NSW Digital Strategy. Across every one, the conversation now turns on how AI is applied in practice — safely, responsibly and at scale. Find where your capability lands below; many partners will see themselves in more than one. The 2025 speaker line-up that follows shows how these tracks play out on the day.
Accessible, inclusive and connected services designed around real, diverse user needs — removing the physical, digital, cultural and linguistic barriers between citizens and the services they rely on. Grounded in human-centred and co-design, and increasingly an AI conversation: generative content and translation, AI-powered accessibility, and conversational interfaces.
Customer experience · accessibility & assistive tech · language & translation · contact-centre & conversational AI · connectivity (incl. regional & rural) · inclusive digital identity.
You belong here if your solutions help government meet citizens where they are — and make sure no one is left behind.
Modernising how government work gets done — through agile and product operating models, automation, and the digitisation of the high-volume services citizens and businesses use every day. AI is reshaping this space fastest of all: agent-based delivery teams, intelligent automation, and measurable productivity gains across the public sector.
Application modernisation · intelligent automation & agentic AI · data platforms · CRM & customer platforms · agile & product delivery · workplace productivity tools.
You belong here if you help agencies deliver more — faster, smarter and at lower cost — with AI doing the heavy lifting.
The foundation everything else depends on — cyber security, privacy, data governance and the reliability of the platforms citizens count on — plus keeping NSW safe and resilient during emergencies, online and in person. It is also where responsible AI lives: AI assurance, data readiness, and the governance frameworks for safe, ethical AI across government.
Cyber security & threat detection · privacy & data governance · cloud & core infrastructure · identity & secure information sharing · resilience & emergency communications · responsible-AI & AI-assurance.
You belong here if you keep government's platforms secure, trusted and standing — under everyday load and in a crisis.
The people and skills that make every other mission deliverable — uplifting digital capability across the public-sector workforce and preparing leaders and teams for the future of work. The AI focus here is practical and human: building AI literacy at every level, from executive awareness through to the hands-on skills of prompting and evaluating AI outputs, alongside data and commercial fluency.
Skills, training & certification · change & adoption · leadership & workforce strategy · end-user computing & AI-ready devices · tools for a diverse, frontline and future-ready workforce.
You belong here if you help the NSW public service build the capability to use technology — and AI — with confidence.
Our confirmed 2026 line-up so far — senior public-sector leaders shaping NSW’s Digital Future: Inclusive, Intelligent, Trusted. More speakers are announced regularly as the program is finalised with the NSW Department of Customer Service.
One plenary stage, four parallel tracks and a full day exploring NSW’s Digital Future: Inclusive, Intelligent, Trusted. The partner moments below are built into the run of the day — keynote-adjacent Diamond and Platinum slots, and partner insights on the closing stage. Draft and subject to change.
AI is rewriting what services look like, how decisions get made, how teams are structured, and what the public expects from the state that serves them. But the more powerful the tools become, the more deliberate we have to be about what stays human — judgement, critical thinking, ethical reasoning, and the cognitive capacity to challenge the machine when it's wrong. As NSW shifts to an AI-enabled operating model, the leadership task isn't just adopting the technology; it's protecting and growing the human capability that gives government its legitimacy. The next public service has to be both intelligent and unmistakably human — and that's yours to build.
NSW's Secretaries take the stage for a frank conversation about how the state delivers outcomes that no single cluster owns. With capability, funding and accountability sitting across many agencies, the question is no longer whether to work across them — it's what operating model, governance and risk posture would actually unlock outcomes at scale.
Few organisations in Australia have scaled AI further than the Commonwealth Bank — tens of thousands of models in deployment, agent-based engineering teams, and roles that didn't exist three years ago. In this closing keynote, CBA opens the doors on what an AI-enabled enterprise actually looks like from the inside: how the work has changed, how teams are structured, what's been hard, and what's still being figured out. A candid, practical view of the future workforce — and what the NSW public service can take from it.
Australia's most AI-mature enterprises are already living the operating model NSW is moving toward. But what translates when the workforce is public servants, the customer is every citizen of NSW, and trust is the operating constraint? This closing panel takes the CBA story and pressure-tests it for government. The biggest gap in delivering an AI-enabled state isn't tech, data, or even policy — it's change. The work that's missing from most digital programming sits in the middle ground: not individual productivity, not full business transformation, but the reimagining of the work itself — new operating models, human-AI workforce design, and the leadership shift senior executives still need to make.
Twenty-two partners have already secured their position for 2026 — across Diamond, Platinum, Gold, Silver and Bronze tiers, plus the Networking Reception and SME sponsorships. Join them in the room.
NSW Government is one of the largest ICT buyers in the country — and Digital NSW 2026 puts you in the room with the people directing that spend.
The dominant investment area. ERP replacement, cloud migration, legacy decommissioning, and whole-of-government cyber uplift programs running across every cluster.
NSW has a dedicated Office for AI. Current focus is public service productivity, with a growing set of approved use cases. Complex citizen-impacting AI is emerging, but the foundational investment in data & infrastructure is being made now.
The NSW digital licence is evolving into a full digital wallet — a single front door for verifiable credentials. National framework legislation is now in place; all jurisdictions are moving to international standards.
A prerequisite investment underpinning AI and every citizen-facing service. Data governance, secure data sharing, digital twins, and data analytics centres are all active programs.
Sources: Intermedium Analyst Briefings · Digital.NSW Strategy · NSW Office for AI
Step beyond the speaking and exhibition tiers. Premium Upgrades give you whole-of-event brand ownership. Connect & Meet packages give you private, structured time with NSW Government leaders — pre-event, on-site, or one-to-one.
The ultimate way to make Digital NSW your event — available to one partner only.
You're the first handshake. Greet every delegate at arrival — across all three registration desks, on the wayfinding signage that guides them in, and on the lanyard they wear all day. First impression, lasting presence, full lead capture.
Pre-event, on-site or one-to-one. From invitation-only roundtables through to private 15-minute meetings — these packages bypass the booth queue and put you face-to-face with the people directing the spend.
Build relationships with NSW Government executives before Digital NSW even begins. An exclusive, invitation-only series — supported by the NSW Government, who help with audience acquisition — with five confirmed dates across October and November (shown above). Each roundtable brings together 8–12 Director-level-plus government leaders over an intimate lunch in a premium Sydney venue, fostering dynamic exchange on policy-making, technology and service delivery. One per theme: Inclusive & Connected Services · Smarter Services & Productivity · Trusted & Resilient Digital Infrastructure · Capability & the Future Public Service. Premium product with limited inventory — previous examples available upon request.
Host key speakers and delegates at a private sit-down breakfast before the event begins — a plated breakfast with coffee, tea, and refreshments. Set the tone of your day before the room even fills.
Host key speakers and delegates at a private sit-down lunch during the networking break — a curated plated lunch away from the show floor for deeper conversations.
Skip the booth queue. Choose your wishlist from the attendee list and our dedicated delegate acquisition team schedules 5–8 private 15-minute meetings during event breaks — right people, right conversation, no cold introductions. The private meeting area is yours for the full day, with space for additional meetings booked onsite.
Know your targets on sight. Select up to 50 priority delegates from the attendee list — we'll add a unique colour identifier to their badges so your team can spot key accounts across the show floor and make introductions with confidence, not guesswork.
From whole-of-event branding through to high-frequency refreshment activations and the highest-share content moments of the day. Add to any partnership, or take as a standalone activation.
Coffee. Lunch. The break between sessions. Refreshment packages put your brand at the moments delegates are looking up from their phones.
Every delegate eats. Every break, your brand is on the table — literally. Own the naming rights to every catering moment from arrival through lunch, with branded signage, serviettes, and staff at every station across the exhibition hall. No other package touches delegates this many times in a single day.
You don't just serve coffee — you own the room. Café Lounges are the only dedicated networking spaces on the show floor: relaxed seating, barista coffee, an exclusive zone built for the conversations that happen between sessions.
Every queue is a captive audience. Your branded coffee cart draws delegates throughout the day — barista coffee with your name on the cup and your brand on the cart. High traffic, high frequency, low effort.
Something different. While everyone else pours coffee, you're the wellness option — delegates actively choose to engage with your branded activation. Pick the experience that fits your brand: juice bar, smoothies, wellness shots or protein balls and snack bar.
Position your brand at the heart of the most talked-about social interactions. Hosted in the exhibition hall, delegates relax and unwind with you after the event — select from one of our networking activations.
Be the brand delegates literally carry with them all day. 500 branded water bottles positioned at water stations throughout the venue — every refill is a brand impression. Practical, sustainable, ubiquitous.
Wearable, navigational and digital placements that surround the day — from the lanyard on every delegate to the visual scribe artwork that lives on after the event.
Your logo, on every delegate, all day. Your brand is physically worn by every government attendee from registration to close — the single highest-frequency impression at the event. Add a QR code and turn every lanyard into a direct pathway.
Turn the show floor into your canvas. A graphic recorder works alongside your team during networking breaks, engaging delegates in conversation and translating their insights into a large-scale visual in your brand colours. A magnet — delegates stop, watch, talk, and stay.
High visibility and continuous exposure throughout the event. Sponsor the essential navigational elements — your brand prominently displayed across the venue, guiding and assisting attendees while reinforcing your presence.
Your brand on the most shared content from the event. A graphic recorder captures key sessions in real time — bold, visual summaries that delegates photograph, share, and refer back to long after the day. Your logo is on every one.
Entry-level visibility without exhibition footprint. Logo recognition as a Branding Sponsor, digital onsite branding, a Marketplace listing and an All-Access pass — the lowest-cost way to put your name on the official partner list.
Your brand on screen, on repeat, all day. A static digital ad running across 30+ large monitors throughout the exhibition space — continuous visibility without needing a single conversation.
Walk me through your NSW Government ICP, target agencies, and 2026 marketing goals. I'll come back with a tailored mix from the Digital NSW packages and activations — sized to your budget and outcome targets. No obligation, no slide pitch.
NSW Government procurement increasingly weights social and environmental impact in vendor selection. PSN's certifications and commitments are part of every conversation we facilitate.
PSN was certified as a B Corp in February 2020 — meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability balancing profit and purpose.
PSN donates 1% of staff time and 1% of profits to charitable organisations as part of the global Pledge 1% community — inspiring, educating and empowering companies to be a force for good.
1% of profits is donated to One Tree Planted — restoring forests, creating habitat for biodiversity, and delivering positive social impact globally as part of every PSN client investment.